PRIDO is rapidly becoming a frontrunner in Manchester’s music scene, with his storytelling afrobeat bangers. Citing hip-hop, grime, soul and afrobeats as his influences, the singer-songwriter and rapper exhibits a diverse musical range.

His works have received nationwide airplay and official playlisting from BBC Radio 1 and 1xtra, Capital xtra, Climax, Afrobashment, Reprezent, Pie and Unity Radio, to name a few. 2022 saw him perform at BBC Introducing’s showcase in Manchester amongst other shows. He has also notably featured in campaigns for Converse and Footasylum.