Dancehall isn’t just a style of music, it’s a lifestyle. And no one embodies this lifestyle more in 2015 than the entertainer known as Chi Ching Ching.

Ching is more than just a deejay: he’s a dancer, socialite and street linguist, constantly creating new moves and coining colourful new slang, which in turn inspire his music. As the first artist signed to international dancehall star Popcaan’s newly formed Unruly Ent, “The Chainsaw Man” is set to take his unique style and swagger beyond Jamaica and out to the world.

Chi Ching Ching is a true product of Kingston culture. Though he was born in rural St. Mary, he grew up in the area of Golden Spring, St Andrew, where he became enamored with dancehall from an early age. Originally going by the name All Star, he first gained local renown for his attention-grabbing antics at Kingston street dances, standing out from the crowd with his height, loud fashion styles and his unusual habit of rolling out an actual red carpet at each and every party to which he turned up. Street parties like Early Mondays, Passa Passa, Weddy Weddy, Dutty Fridaze and Hot Monday were all the rage in Kingston at that time (in the early 2000s) and, as DVDs of these events traveled throughout Jamaica and the Diaspora, Ching and his distinctive moves spread worldwide.

Like his hero and biggest inspiration Gerald “Mr. Bogle” Levy and fellow dancer Ding Dong, Ching graduated from street dances to the studio, and began making songs of his own. Seizing upon his gift for coining phrases, he re-dubbed himself Chi Ching Ching after one of his most popular quotes, and began establishing himself as a deejay with tracks like "Lock Pon Di Ting'' and “Popcorn Pop.” Recognizing his charisma and magnetic personality, Jamaican brand Magnum Tonic Wine tapped him as the face of the brand, sending him across Jamaica on his first island-wide tour. True to form, he even gave the ubiquitous Jamaican drink a new catchphrase—Crick crick crick—after the sound of a popping bottle. To further capitalize on his growing brand, he also formed the record label, Talla Dan Dem, in reference to his towering stature.

A starring role—acting, not deejaying—in the video for Erup’s “Click Mi Finga,” 2009’s biggest dancehall hit, brought him further visibility, as the clip landed on such outlets as MTV and Tempo. At the same time that he was breaking records, Ching was also setting fashion trends in Jamaica, a phenomenon captured with singles like “Fashionable King” and “Hot A Nuh Snap Back.”

The year 2014 proved to be an important and transitional year for Ching, as he teamed up with selector Silent Addy of Eccentrix Sound and set about growing his presence beyond Jamaica’s dancehall scene. For their first order of business, the duo filmed a comedic video series for the web called “Ching and Silent Addy,” inspired by the characters Jay and Silent Bob (from director Kevin Smith’s movies “Mall Rats” and “Jay and Silent Bob Strike Back”). Next up, the pair collaborated on a dancehall remix of Lil Jon and DJ Snake’s “Turn Down For What.” That track caught the attention of Lil Jon himself, inspiring the King of Crunk to release his own dancehall remix of the track featuring Ching and fellow dancehall stars Konshens and Assassin.

Taking things further, Ching recently scored his biggest hit yet with “Way Up, Stay Up.” A collaboration with Popcaan and Beenie Man fueled by an associated dance step created by Ching, “Way Up, Stay Up” took a slang phrase popularized by Ching and Popcaan worldwide, earning co-signs from the likes of Drake and his OVO Crew. Recognizing Ching’s talent, Popcaan decided to make him the first artist on his Unruly Ent label, a move celebrated with the release of their Silent Addy-produced summer anthem, “Nah Go Home.” Next up on the release schedule for Ching is his self-titled debut EP (Chi Ching Ching) produced by Chimney Records and Silent Addy.

Brands meanwhile continue to recognize Ching’s marketability and appeal with the youth. Pepsi recently tapped him as one of the faces of its Refresh promotional campaign and tour in Jamaica.

An entertainer in every sense of the word, the sky is definitely the limit for the man who is already “Talla Dan Dem.”