GusGus, Iceland's leading techno-/soul band saw the light of day for the first time in 1995, during a break in the making of the shortcut "Pleasure". Initially GusGus was as a multimedia collective that combined sexually tinged dance music with visual arts and shorts made by the group's members. The band's name refers to the 1974 German film Ali: Fear Eats the Soul by Rainer Werner Fassbinder