Not very long after his humble beginnings studying classical music in the former Soviet Union, Serge’s early electronic career is already marked with the achievements of a seasoned veteran. He hit the coveted DJ Mag Top 100 List, became the youngest resident DJ at New York’s legendary Crobar and has rapidly garnered major corporate support. Clothing maker Armani Exchange has recently snatched him up to represent the brand while global giant Coca-Cola has brought Serge on board with an exclusive track for the 2008 Olympics in Beijing.