When you’re heading up your own event series; co-running a record label; gigging up and

down the UK; and signing productions to some of the scene's biggest imprints, it’s easier

said than done to take everything in your stride.

But for London’s SHO, these have been regular occurrences for years. He’s taken his

ELEMENT party to clubs across the capital; built an established music brand as Electric

Party People; played at iconic venues such as Depot Mayfield and Ministry Of Sound; and

has recently debuted on legendary Manchester label Kaluki.

It’s in most recent times though that SHO’s career has expanded into ever-more impressive

territories. He now runs a members-only music platform, Unknown-ID, where people gain

exclusive access to unreleased tracks that can’t be found elsewhere. The name of each

artist is a mystery, creating a culture of quality over quantity.

For an insight into SHO’s abilities, look no further than his discography. October saw him

land on one of contemporary house’s most established imprints: Kaluki. Best Behaviour

Feat. Char peaked at Number 2 in Beatport’s ‘Tech House’ chart, exemplifying the hybrid

tech-driven sound with which he’s become best known and marking a career milestone for

the London talent.

Like any artist, success doesn’t come overnight. Gigs at We Are Festival, Secret Garden

Party, Depot Mayfield and Victoria Warehouse all highlight how far SHO has come - but he

never forgets his roots. Working up the London club scene, venues such as Egg and 93 Feet

East all played host to him in the early days: and continue to do so today.

2021 looks set to be a standout time for SHO. With a release on Kaluki already under his

belt, the future continues to shine bright with appearances on various prominent labels

already in the pipeline. Add to that forthcoming sets at Orange Yard and Mayfield Depot and

it’s safe to say SHO will remain a firm fixture across the UK, Europe and beyond for many

years to come.