Love Factory World Cup 2022

Love Factory World Cup 2022 will present an experiential programme of events inspired by the beautiful game, combining live matches, unique exhibitions, interactive elements, special guests and exclusive hospitality.

The action will play out on our huge indoor central screen alongside additional projectors throughout the venue. A perfect view, no matter where you’re at.

An Official Carling Fan Zone dominates our cavernous warehouse alongside General and Hospitality Seating with personal service. Alternatively, you can catch the action from dedicated Singing Terraces: our ode to the days when grounds rarely had seating (let alone air conditioning).

Wherever guests choose to base themselves, all zones are in easy reach of a food and drink selection from leading independent traders, including Ate Days A Week who will be serving their award-winning pies, through a rotating menu inspired by the different countries playing.

How about a Private Suite? Located on the mezzanine and available for group hire, each comes kitted-out with large state-of-the-art flatscreens and fine-tuned sound systems, meaning you can see every goal, counter attack and last minute tackle in crystal detail, and feel the atmosphere direct from the grounds. Refreshments are included, delivered to the suites for complete privacy in the lap of luxury.

Transforming Love Factory into football heaven, we'll have unique touch points and decor that include Copa 90 boots, classic shirts worn by the world’s most legendary squads, archive images and rare posters.

Arriving early, staying late is the way to really make the most of what’s happening, with an expertly curated football exhibition packing interactive elements as part of the ticket price, and a vast array of memorabilia displayed throughout the venue.

Classic Football Shirts will be showcasing a collection of World Cup jerseys. The exhibition will look at past iconic World Cup moments and wins – and portray the culture of football through the lens of these shirts. The collection will see match-worn England shirts including 1990 Home, 1998 Home and many more that represent historical moments that have been remembered and shared by millions, becoming precious artefacts. Love Factory will be a holy grail of the world’s favourite sport, evoking powerful emotions through this exhibition display.

Commentators from broadcasting giants talkSPORT will also be live from a podcast booth in the space too.

Welcome to the World Cup, as you’ve never seen it before.

To summarise:

- Private Suites for up to 30 guests with personal service and expansive menus

- Secondary hospitality seating with personal service

- Standing/singing terraces

- FREE to attend World Cup exhibition by Classic Football Shirts

- Giant anti-glare screen & projector

- Guest influencer commentary

- Live broadcasts by talkSPORT

- Interactive ESA skills challenge with prizes

- Expansive World Cup themed decor