Sigle Release - The Journey Continues..!

In response to huge public demand 11th February, 2008 will see the full commercial single release of The Journey Continues (containing the music from the massively popular Lloyds TSB TV ad campaign.

Eva Oyon

Date published: 31st Jan 2008

LLOYDS TSB, Cr2/POSITIVA RECORDS AND BOOSEY & HAWKES JOIN FORCES AS CLASSICAL, ELECTRONIC AND COMMERCIAL WORLDS UNITE ‘THE JOURNEY CONTINUES’ BY MARK BROWN FEATURING SARAH CRACKNELL RELEASED ON POSITIVA RECORDS – 11^th February 2008

Since its launch in February 2007, the 3-D adverts from the Lloyds TSB “For the Journey…” TV campaign have been viewed more than 450,000 times on websites including You Tube and Kontraband. The latest advert in the series has recently launched on TV and continues the theme that has proved so popular since the campaign’s launch. Unprecedented interest in the music from the advert has subsequently led to thousands of hits and enquiries from the general public on their website www.lloydstsb.com/forthejourney aswell as in Lloyds TSB branches nationwide.

The original classical piece of music featured in the Lloyds TSB TV advert (placed in the ad by leading Classical Music Publishers Boosey & Hawkes) “Eliza Aria”, from the “Wild Swans” Suite by Australian composer Elena Kats Chernin and featuring soprano Jane Sheldon has now been imaginatively remodelled and remixed by top dj/producer(one half of M.Y.N.C Project) and head of Cr2 Records, Mark Brown.

Mark has successfully created a contemporary crossover pop/dance electronic record that is already tipped to be a massive smash hit single and now features a superb vocal from legendary St Etienne vocalist Sarah Cracknell that is already gaining widespread national radio support from amongst others Pete Tong and Jo Whiley at Radio 1.

Sarah Cracknell said: "Mark Brown played me the mix he'd done and I immediately thought I could add something to it. The melody and words came very easily and I was led by the wonderful atmosphere that the song evoked“ Speaking of the collaboration Cr2 Records Head Mark Brown said:

“This is a dream come true to be allowed to reproduce and release this stunning piece of music. People all over the UK have connected with this piece of music, so to give it a full contemporary release is very special to me. I’ve tried to be as respectful as possible to the original music which has now been perfectly complemented by Sarah’s sublime vocal. It’s also an honour to work with Lloyds TSB in a strategic way like this. They have been so open to turning this into a sublime piece of electronic music.”

The creative fusing of classical and electronic music along with an open minded approach by one of the UK’s biggest High St banks, Lloyds TSB marks a unique collaboration of three normally unrelated worlds. Speaking about the collaboration, original music composer Elena Kats Chernin, said: "I'm thrilled about the remixes of Eliza Aria. It's great to hear my music given new life and fresh perspectives, as I've always found cross-genre collaborations exciting and inspiring."

Commenting on the remix of the music featured in their advert, Lloyds TSB’s Nigel Gilbert, group marketing director, said: “Eliza Aria is a wonderfully original and beautiful piece of music. It’s great that so many people have been touched by it having heard our ads and we are delighted that this new single version will bring it to an even wider audience.”