After
last year’s massive sell out success, Underage is returning to the
playground of Victoria Park for its second year of a modern music master class.
The world’s first incarnation of the Underage festival in 2007 was an
unprecedented summer sensation with festival favorites such as Jack Penate,
The Pigeon Detectives, Foals, Mystery Jets, Patrick Wolf, The Metros, Scouting
for Girls amongst a detention hall full of the brightest bands gracing the
stages and charts in the year Underage brought itself to the forefront of
innovative and mainstream festivals. The Underage demand for the pioneering
festival massively outweighed supply and now with the regular club nights going
from strength to strength and Underage gigs popping up all over the country,
2008 will see the original purveyors return for round two of the groundbreaking
summer festival.
Last year’s
festival received a wealth of A+ reviews and Gold Star plaudits from the media.
From Sunday Times Style and The Observer to Teen Vogue and Time Magazine to
Artrocker and NME to the 6 o’clock news, London Tonight and Radio 1, this was
an event that captured the imagination of a nation and tapped into a vibrant
and buoyant scene set by Britain’s youth.
Curator Sam
Killcoyne, now a veteran at 16 will return with his unbridled passion to curate
the summer’s hottest ticket event. With not one complaint and an impeccably
behaved crowd in 07 the organizers will this year be increasing the capacity
from 5,000 to 7,000 to meet the insatiable demand of the underage music scene
and putting together a line up strong enough to wish you were 16 all over
again.
All media partners will be
returning including BBC Radio 1 and BBC Switch who will be supporting the
festival this year, recording live music from the event for later broadcast.
Jason Carter, Head of Live
Events Radio 1 and 1Xtra said "Radio 1 are delighted to be
returning for the second year to the underage festival. The festival has a great
line-up and is building in reputation year on year. It's fantastic to see
credible events emerging that cater for the younger end of the audience"
Artrocker Editor Marc
Sallis said: ‘The Underage Festival was the highlight of the year
for Artrocker Magazine. To be able to work with such a truly special and unique
event was an honour and seeing the reaction of the 18 and under crowd was a
very rewarding experience. We hope that we can repeat this success through our
association with the festival in 2008 and we look forward to seeing even more
teens being able to enjoy the excitement of live music in Victoria Park this
year’.
Andrew Reid, Head of Marketing
UK for Converse “ Converse was pleased to be part of the 07 festival, we
had great success both on site and off site with the Underage Organisation.
Converse are looking forward to being the main stage partner in 08. This year
is the Converse century year and we want to celebrate this with the 18’s and
under amongst other age groups and the Underage Festival gives us the perfect
platform to celebrate the 100 years of Converse with 18’s and below………...
