Jermyn Street London SW1Y

As the Capital plays host to London Fashion Week Men’s, St James’s will be at the heart of the celebration of elegance, creativity and style as Jermyn St is transformed into an open-air catwalk for the day. Have a taste of the fashion week buzz with the see-now-buy-now runway show and purchase SS19 looks straight from the catwalk show in stores across St James’s. Brands showing on the runway will include iconic pieces from Tiger of Sweden, Sir Plus, Sunspel and Aspinal of London as well as heritage names Harvie & Hudson, John Smedley, Trickers and Aquascutum, all curated by top London stylist Catherine Hayward, Fashion Director at Esquire. As well as experiencing the runway show, come to Jermyn Street to drop into the restaurants and retailers of St James’s for a variety of special activities and exclusive offers; complimentary drinks and 15% discount in-store at Sunspel; a stylish gift with every purchase at Trickers; a free glass of bubbles with every St James’s Afternoon Tea booked at The Stafford. Local restaurants will also be celebrating LFWM with happy hour specials and exclusive menus. Jermyn Street will also play host to some of London’s best street food retailers, all offering a bespoke St James’s menu, making sure the day will be a feast for the taste buds as well as the eyes. What better way to celebrate London Fashion Week Men's than in the original home of menswear with a one-of-a-kind open air catwalk display of unique and covetable collections, street food and live music. Tickets are free of charge and shows are at 12pm, 1.30pm and 3pm on 8th June 2019.