Krispy Kreme The Oracle, Reading

READING AND RARING…KRISPY KREME ARRIVES AT THE ORACLE The ‘hot light’ is on and the team is gearing up for the grand opening of the new Krispy Kreme store at The Oracle, Reading. From 11am on Friday 4th May 2007, Krispy Kreme will be delighting Reading residents and workers as the new store in The Oracle shopping centre opens its doors for business. Usual opening hours will be Monday to Wednesday 8am to 9pm, Thursday to Saturday 8am to 10:30pm and Sunday 10am to 8pm. In the weeks leading up to the big day, Krispy Kreme teams will be on the streets of Reading handing out over 90,000 doughnuts to lucky passers-by, so don’t miss your chance to have a taste of the action before the store even opens its doors. To celebrate Krispy Kreme’s arrival in Reading a limited edition Raspberry Royal doughnut will also be available. Paying homage to the footballing success of the Royals this season, Krispy Kreme has re-named their raspberry glazed doughnut for a limited period - so don’t miss out on getting your hands on this premier product. But the real pièce de resistance comes on opening day when one lucky shopper will win an outstanding prize - a £1,000 shopping spree in The Oracle. All you need to do to stand a chance of winning is buy a dozen doughnuts and hope that you find a gold card inside one of them. And the prizes won’t stop there…there are another 11 gold cards up for grabs, all of which are for a Years Supply of Krispy Kremes. Gold cards can be found inside dozen boxes throughout the day so come down and be lucky! All this and more when you queue for your delicious fresh doughnuts– does it get any better? Krispy Kreme’s Original Glazed™ doughnut, our signature product, can be enjoyed hot off the line whenever the neon “Hot Doughnuts Now” sign is lit. On top of that, there are 15 delicious doughnut varieties, including filled, sprinkled and powdered. And nothing goes better with a Krispy Kreme doughnut than one of our specially blended Krispy Kreme lattes, cappuccinos or espressos, made from the finest beans and perfected in store. So treat yourself this May to a Krispy Kreme doughnut. And with a permanent supply now available to all Reading residents, the tasty treat can be enjoyed time after time…. Krispy Kreme has landed in The Oracle, Reading. Please form an orderly queue. - ENDS – - For more information on Krispy Kreme please contact Kate Simpson or Helen Crossley at Mischief PR on 020 7553 4111 kate.simpson@mischiefpr.com/helen.crossley@mischiefpr.com Notes to Editors:  A dozen Original Glazed cost £6.95 o Single Original Glazed £0.95  A dozen assorted cost £8.45 o Single Assorted £1.20  A Double Dozen deal costs £13.95  Founded in 1937 in Winston-Salem, North Carolina, United States of America, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the signature Hot Original Glazed  Krispy Kreme can be found at www.krispykreme.co.uk Krispy Kreme is available at:: Harrods Harrods Canary Wharf Enfield Victoria Station Watford Euston Station Bluewater Thames Walk Cannon St Station New Malden (Shannon Corner) Brent Cross Selfridges Birmingham Paddington Station Slough Holborn Station Bentalls Centre Lakeside Oxford Castle Cheshunt Milton Keynes Selfridges Oxford Street Waterloo Harrods 102 Brompton Road Watford Harlequin Centre Brooklands Terminal 3, Heathrow London Bridge Stansted Airport Bromley, The Glades