Currys PC World

On Saturday 25th March, the UK’s leading technology and electrical retailer is teaming up with Dyson Supersonic™ to celebrate Mother’s Day. Dyson Supersonic™ will be running a free professional demonstration inside the Currys PC World 3-in-1 Birmingham J9 megastore with an experienced stylist, helping consumers get glam ahead of Mother’s Day. The stylist will be available on a first-come first-serve basis during store opening hours (10.00am – 17.00pm). The Supersonic™ – the latest in hair drying technology – features intelligent heat control settings for healthier and shinier hair as well as three speed settings and fast-drying Air Multiplier technology. Featured in two colours, the light-weight and high-tech beauty tool comes with a selection of magnetic styling attachments, making it the ultimate Mother’s Day gift. Those who visit for this one-off in-store treat will also automatically be entered into a competition for the chance to take home one of two exclusive Dyson Supersonic™ hairdryers. Richard Kirk, Store Director at Currys PC World J9, says: “Mother’s Day is a key national holiday, helping to celebrate the important women in our life. Together with Dyson we wanted to give mothers the opportunity to learn and spoil themselves at our demonstration, and perhaps even win a Supersonic of their own!” For more information, please visit www.currys.co.uk - ENDS - Notes to editors For press enquiries, please contact: curryspcworld@mcsaatchi.com About Dixons Carphone Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow. Dixons Carphone's primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain. Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses. Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.