Dj Format

DJ Format’s debut album “Music For The Mature B-Boy” was one of the slowburn success stories of 2003. An album of soulful, funk-fuelled Hip Hop packed with infectious beats and lyrical dexterity, it delivered the promise of his early releases for ‘Mo Wax and Bomb Hip Hop. Received with quiet acclaim in the press it quickly became a word of mouth triumph, going on to establish itself as one of the most successful debut artist albums from the UK alternative/urban scene. The campaign was successful for a number of reasons not least it’s supporting batch of three incredible music videos all directed by the then unknown Ruben Fleischer. The most famous of these being the rapping and breakdancing costumed animals of “We Know Something You Don’t Know” featuring the vocals of Chali 2na and Akil of Jurassic 5 – played out by a shark and tiger respectively on the big screen it is an unforgettable piece of feel good Hip Hop. “Music For The…” also led to Format supporting (alongside MC Abdominal) Jurassic 5 on their European tour