Four Friends Search for The Good Life.
We’ve seen boom and bust, mindless consumption and enforced austerity. And interesting things have come out of that austerity; a retreat to values and fashions that seem to encapsulate simpler times, the good old days. People have found themselves yearning for the more honest and straightforward world enjoyed by our parents and grandparents. Superficially, this has meant that bicycles and baking, beards and tweed, vintage style and gardening are now more popular than ever; on a deeper level it has meant that millions of people are returning to craft as a source of solace and comfort, that more people than ever want to get outdoors, to discover and consume things that are made with passion by small business. And that people are trying to discover what makes them truly happy.
At its core this movement has been best be defined, perhaps, as The Search for The Good Life; a life that’s fulfilled and considered, yes, but is also fun and values the things that matter…. family, friends, a real connection with The Great Outdoors, books, proper food and drink, discovery, music that comes from the soul, great books, craft. All the things that don’t cost a great deal but that make life richer, more rewarding and better fun.